Irreplaceable National Sedan’
Hyundai Motor Company’s Grandeur broke the 70,000 mark for the first time among passenger cars sold in Korea. It has recorded an all-time record of selling an average of 10,000 units per month.
On the 3rd, Maekyung.com calculated the top 5 for passenger cars sold in Korea.
Hyundai Motor Company’s Grandeur sold 71,501 units between January and July of this year. It is the number one selling car in Korea. 2nd to 4th are Kia models. Carnival has 45,459 units, Sportage 42,709 units, and Sorento 42,236 units. In fifth place was Hyundai Avante, which sold 40,252 units. Kia K8
, the only competitor among domestic cars, only sold 28,668 units. Grandeur can’t be an adversary.
Since 2017, Grandeur has taken the No. 1 spot for five consecutive years, becoming a ‘four-dimensional wall’ (a wall in the fourth dimension that is difficult to overcome). In addition, it also occupied the place of the national car following the Avante and Sonata.
However, last year, it was hit by Sorento and suffered the humiliation of being pushed back to second place. This year, it is highly likely that it will take revenge on Sorento and regain the title of national car.
This is because, if it is the current trend, the Grandeur will be ranked No. 1 for sure. The new Grandeur, whose sales began in earnest this year, is radiating an unprecedented presence.
There is a possibility that the previous model, The New Grandeur, will sell close to or more than the 145,463 units, the highest ever sales achieved in 2020.
This is because the number of units sold between January and July this year increased by 76.8% from 40,449 units in the same period last year.
However, looking at the number of monthly sales this year, unlike January to June, when around 10,000 units were sold every month, only 8,531 units were sold in July. Instead, the 2nd place carnival only had 6904 units and did not miss the 1st place.
Grandeur, ranked first in preference among women in their 40s and 50s
The new Grandeur has maintained its No. 1 position this year despite the high price controversy and a series of defects. At the time of release at the end of last year, the price (3.5% individual consumption tax applied) was
▲gasoline 37.16 million won ▲hybrid 43.76스포츠토토 million won ▲ LPG 38.63 million won. The Grandeur was mainly sold for 40 million won.
In high-end specifications, ‘price downgrade’ also occurred. Based on the 3.5 4WD model, the pole option price reached 58.71 million won.
It was more expensive than the Genesis G80 starting price of 55.07 million won. It was similar to the price range where you can buy a Mercedes E-Class or BMW 5 Series at a discount.
Following the price controversy, the issue of defects continued to pop up. It has already reached 18 cases.
The first secret that the new Grandeur was able to achieve No. 1 despite price and quality controversy is thanks to the image of a car that can be ridden if it succeeds. After handing over the president’s car seat to Equus and Genesis G90
, Grandeur has established itself as a ‘large corporate executive car’ with the G80 . . In addition, fathers who prefer comfortable family cars for their families ‘one-picked’ the Grandeur. It was considered a ‘successful father’s car’.
This year, ‘Woman Power’ in their 40s and 50s, which influences the choice of car model at home, also plays a significant role. It means that it is gaining popularity as a mother’s car following father’s car.
According to the Kaizuyu Data Research Institute, which uses statistics from the Ministry of Land, Infrastructure and Transport, the Grandeur came out as the most preferred vehicle by women in their 40s and 50s in the first half of this year. The Grandeur they purchased was counted as 6719 units.
One out of 10 Grandeurs sold during the same period was bought by a woman in her 40s and 50s.
An official in the domestic car industry said, “Grandeur has an irreplaceable presence among sedans in the 40 million won range. It has specifications and is evaluated as irreplaceable.”
However, he said, “Due to the aftermath of high interest rates and contraction of consumer sentiment, the number of sales in the second half of this year is likely to decrease compared to the first half, and successive defects can become a powder keg.” It is unknown whether it will be reaped,” he added.
