Genesis sponsors the DP World Tour Korea Championship held in Korea for the first time in 10 years. Accordingly, the title of the event was named ‘Korea Championship Presented by Genesis’.
The DP World Tour and the Korea Professional Golf Association (KPGA) announced in a press release on the 12th, “Genesis will sponsor the Korea Championship, which will be held at Jack Nicklaus Golf Club Korea in Songdo, Incheon for four days from the 27th.”
As a result, Genesis sponsored the KPGA Korean Tour Genesis Championship and the DP World Tour Korea Championship. In addition, golf marketing has been expanded by sponsoring the Genesis Scottish Open, a tournament co-sponsored by the PGA Tour and the DP World Tour, and the Presidents Cup, a match between an international team and an American team.
The Genesis brand, launched in 2015, is a luxury brand of Hyundai Motor Company and is building a good image through aggressive golf marketing. Hyundai Motor Company, which was all-in on football, is reaping the effect of increasing sales through golf marketing befitting a luxury brand. In particular, the Genesis Invitational, which is co-hosted with Tiger Woods (USA), the ‘Emperor of Golf’, is a special event on the PGA Tour and is famous as a tournament in which top rankers attend.
A total of 156 players,안전놀이터 including 91 DP World Tour players, 55 Korean Tour players, and 10 invited sponsors, will participate in the Korea Championship, with a total prize money of 2 million dollars (approximately 2.648 billion won) and a winning prize of 340,000 dollars (approximately 450 million won). . The winner will receive 460 ‘Race to Dubai’ points in the second year of the DP World Tour seed (2024-2025). In addition, the KPGA Korean Tour seed is granted for 2 years and 1,000 Genesis points. Players who play on the Korean Tour will have an opportunity to advance to Europe.