Koo Bon-joon, chairman of LX Group, is practicing his unwavering love of baseball. This is why LX is the only large company to hold the women’s baseball national tournament.
The 2024 LX Cup Korean Women’s Baseball Tournament opened on the 19th and entered a heated game for two weeks. More than 1,000 players from 41 teams are participating in the competition, which will be held at LG Champions Park in Icheon, Gyeonggi Province.
LX opened its first tournament in 2022 by inheriting the LG Bae Korean Women’s Baseball Tournament, which was temporarily suspended after 2018, and marks its third anniversary this year.
Sixteen teams from the Champions League (upper league) and 25 teams from the Future League (lower league) will participate in the tournament, and the game will end with the final round of the Champions League on the 27th. All games can be viewed by anyone for free, and the final round of the Champions League can be viewed through YouTube.
Unlike other Korean women’s baseball tournaments, games are held at professional stadiums with the support of Koo Bon-joon, who is known as a baseball maniac. In addition, players are reportedly enthusiastic about and enthusiastic about the event due to the large amount of sponsorship.
In particular, Koo visits games sites every year to encourage players in person. He is also spearheading efforts to discover and nurture promising players for the development of women’s baseball.
With the sponsorship of LX, promising female baseball players are receiving coaching from outstanding leaders under a systematic system. In Japan, the Korean baseball team is providing assistance to Japan through training programs for one year as well as through-season training. Japan is considered one of the world’s best in terms of infrastructure and skills, with a women’s college baseball team in operation.
Players who have been sponsored by President Koo’s development program are currently playing for the Korean women’s baseball team, adding meaning.
Koo’s affection for baseball is so special that he once served as a pitcher for each baseball team in Busan and South Gyeongsang Province. He also served as the owner of the LG Twins in the professional baseball league.
Such love for baseball led to the construction of the LG Champions Park. In 2014, LG Champions Park was constructed in Icheon, Gyeonggi Province, with a second-tier baseball stadium and a basketball court at a cost of about 130 billion won.
Women’s baseball was no exception for investment and sponsorship in baseball. The LG Bae Korean Women’s Baseball Tournament, the predecessor of LX Bae, also began in 2012 when Koo was the CEO of LG Electronics. At that time, it was the first sponsorship league in women’s baseball history and the largest in the Korean Women’s Baseball Tournament, drawing attention.
As the first pitchman for the opening game, Koo showed his love for baseball without filtering anything. In 2014, it was the first time that an international women’s baseball tournament was held in Korea, which attracted attention.
An official from LX Holdings said, “LX Bae is a competition that reflects Chairman Koo’s willingness to expand the base of women’s baseball in Korea and help revitalize it,” adding, “We expect it to be a strong supporter who leads the leap forward of women’s baseball.” 메이저사이트
