With the integrated victory of the KIA Tigers ending the Korean professional baseball in 2024, the fashion brand “IABSTUDIO,” its official sponsor, is also expected to seek special sales.
According to KIA Tigers on the 31st, uniform sales increased 350% in September compared to the same period last year.
In other words, it sold more than four times more than last year.
As KIA Tigers went straight to the Korean Series, it is interpreted as reflecting expectations for an integrated championship.
Currently, official stores that sell KIA Tigers uniforms and goods are delayed due to a flood of orders.
Accordingly, ‘iApp Studio’, the official sponsor of KIA Tigers, is expected to enjoy a significant marketing effect.
iApp Studio is well known as a fashion brand founded by famous rapper Beenzino in 2017.
As awareness gradually rises, some resell (resale) platforms trade at prices that exceed two to three times.
It has joined hands with the KIA Tigers since 2023 to release various clothes and supplies from the team’s uniforms. 안전놀이터
Through a recent extension contract, he will accompany the KIA Tigers until 2027.
Meanwhile, with the Korean professional baseball opening the era of 10 million spectators this year, sales of baseball uniforms have also soared.
According to online fashion platform Musinsa, sales in the baseball uniform category increased 364% from April to the 28th compared to last year.
