At 10 a.m. on the 27th, 13,000 concurrent users flocked to the Reebok official online store. As the number of users increased rapidly, there were over 800 people waiting at one point in the afternoon. This is an ‘online open run’ procession to buy the ‘pump padding’ of singer Lee Hyori, who returned to commercial advertising after 10 years . An official from LF, who runs Reebok, said, “There were thousands of customers who applied for product stock notifications for메이저놀이터 the pump padding even before its launch,” and “Currently, the stock prepared mainly in black color is being sold out quickly.”
The distribution industry is greatly benefiting from singer Lee Hyo-ri’s return to commercial advertising after 10 years. With Lee Hyori at the forefront, sales and customer numbers are skyrocketing in a short period of time. Lee Hyo-ri is a top star with fans across a wide range of age groups, and it is analyzed that her advertising effect was greater due to the topic of her return after a long time.
Reebok and Lotte On, with Lee Hyori at the forefront, sales and new customers ‘rise’
After sports brand Reebok released Hyori Lee’s teaser pictorial video on the 13th, the number of new members in its online store increased 1.5 times compared to the previous week in the week. On this day, with the video being released and the product debuting, it is expected that the number of new members will increase.
Lotte On, an e-commerce platform, launched a discount event called ‘Brand Fantasy’ on the 16th with Lee Hyo-ri’s advertising video, and sales for the week until the 22nd increased by 40% compared to the same period last year. During the same period, the number of customers and buyers visiting the official application (app) increased by double digits.
After Lee Hyo-ri’s ad, the number of mentions of ‘Lotte On’ online, including on portal sites, doubled compared to before the ad was run. A Lotte On official said, “Previously, related keywords searched with Lotte On included ‘product’ and ‘discount’, but recently the keyword ‘premium’ has been searched more, confirming that customer perception of Lotte On is also changing.” .
The reason Lee Hyori receives love calls from the advertising industry is because she can accommodate a wide range of age groups, from those in their 20s to those in their 30s and 40s. Above all, the fact that it has a premium and trendy image along with a friendly atmosphere also had an impact.
An official from Lotte On said, “It is a complex shopping mall that sells fashion and luxury goods along with food and daily necessities, so we needed a model who could show all product groups well.” Hyori Lee has a simple lifestyle in Jeju Island, but also has a glamorous celebrity image at the same time, making her a platform platform . “ I thought it was appropriate to express the characteristics of, ” he explained. A Reebok official said, “We thought Lee Hyori’s usual image was perfect to express classic padding as a sophisticated fashion item rather than a clunky piece of clothing.”
